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Questionnaire Design Principles

We use state-of-the-art design principles to ensure that our questionnaires function as intended. These principles state that questionnaire items must:

  • be related explicitly to particular analysis objectives;
  • be understood by the survey respondents;
  • ask for factual information or attitudes that respondents can recall from memory or retrieve from records;
  • avoid response bias or other negative influences on respondents' decision processes;
  • be formatted in a way that makes them useful to interviewer as well as respondents; and
  • be formatted in a way that minimizes entry errors.

Last Modified: 03 Sep 2013