Designing Print Materials: A Communications Guide for Breast Cancer Screening

Picture of the front cover of the Guide Designing Print Materials: A Communications Guide for Breast Cancer Screening is a practical guide developed to improve the quality of information provided by breast cancer screening programs to consumers. A result of collaborative efforts by the International Cancer Screening Network, it offers a summary of informational materials and decision tools used internationally by breast cancer screening programs to communicate with women about mammography. Designing Print Materials describes the essential tasks involved in designing print materials including planning, audience assessment, message and materials testing, and assists the user in identifying appropriate communications medium for maximizing audience reach. Additional valuable resources found in the guide include the "Dos and Don'ts" of materials development, planning worksheets, and checklists and references.

To request a hard copy of Designing Print Materials, please contact Emily Dowling.